Arc Beverly
Good City Studio assumed management of Spring Place, Beverly Hills in early 2025 for Corinthia Holdings and has rebranded the work-focused private members club as Arc Beverly. The property features private offices, dedicated desks, co-working lounge, restaurant and bar, expansive rooftop, and multiple event spaces.
Good City’s integrated approach delivered immediate operational improvements through strategic leadership deployment. VP of Operations Florence Granteral Fall oversee’s the daily operations and local team. Creative Director Michel DeAscentiis led the successful rebrand from Spring Place to Arc Beverly, shaping the club’s new brand identity, while Studio Director Katie Hodge executed a $150K furniture refresh. Since coming on board, Florence has driven day-to-day operations and supercharged the property team.
Director of Business Development Sam Gray implemented financial rigor through budget accountability, sales targets, and performance-based bonus structures. Good City’s extensive vendor relationships secured preferred pricing across furniture, events, and F&B costs.
The management transition has unlocked exceptional momentum, with 2026 YTD sales up more than 80% year-over-year. Performance has been fueled by achieving full office occupancy, accelerating membership growth, and activating the club as a vibrant, fully utilized destination.
